The shift from print media to digital media has been quite evident in the past decade. Editorials have been replaced by social media feeds, newspapers are replaced by applications, and hoardings are replaced by standing digital signage and digital billboards.

However, there are some marketing tools that always remain evergreen. Like display stands placed outside the stores or in the shopping outlets. These stands are places to display the products and to lure the customers into fresh samples or ongoing discounts.

We can collectively accept that creating something tangible requires a lot of effort, money, and time as compared to creating something digital.

But we cannot overlook the fact that it is also very important to do all the right things with advertising even digitally to get the appropriate results.

So how do businesses, brands, and retailers keep up their A-game in marketing with the growing level of competition? How do they get their customers to walk into their store and actually purchase the product/service they are offering?

What is a display stand?

The in-store display stands are carefully engineered and well-designed structures to put the brand’s products on display for the customers to see. These are installed to pass on your brand message by instantly attracting your customers to make quick purchasing decisions.

It is considered an important advertising tool that creates a direct impact on product sales and services for every kind of business. Whenever a customer is passing by the store, they can easily spot the display stand and will get an instant idea about what exactly the business has to offer.

There are numerous kinds and styles of display stands being used by multiple brands today. Each business picks display stands that fit the requirements. A lot of factors come into the picture while choosing the display type; including demographics, target audience, purchase behavior, budgets, delivery space, and more.

Regardless of the factors, it is always important to keep a few things in mind that make for a good display stand. Especially in a place like Dubai, which is filled with billboards and signage all over; you must find the right ways to stand out.

But before we move to that, let’s find out why exactly businesses need a good display stand.

Why Is Good Display Important

A well-crafted and well-executed retail display have the power to boost sales, convert visitors into customers and maximize conversations from browsers. The vibrant display of brand communication on these displays is a perfect clickbait for the customers.

You can highlight the products, the ongoing offers, your storyline, ambassadors, a big reveal, or a recent launch easily through these stands. Even the audience with an extremely short attention span will still look at these stands for a few seconds before passing by.

And if a display stand is well-made, those few seconds are all you need to get them inside.

Here are a few things to keep in mind before installing a Quality display stand in UAE:

• Make the products/services easy to see and buy
• High-resolution images
• Put out the brand message
• Think about color theory
• Keep updating
• Make the products/services easy to see and buy

Customers do not like spending a lot of time watching an ad in any format. The audience for display stands is usually the passers-by strolling in the mall or around the streets. These people are potential customers, but they don’t have a lot of time.

Therefore the trick is to gauge them just in seconds. When you make these stands ambiguous, crowded with information, filled with complex language, or with too many fonts; the readability becomes tough.

The main products you’re selling or the services you are providing must be very easy to see and buy. The customers must know what your business is all about at the first glance. The idea is to place the products exactly at eye level so that it becomes the first thing they put their eye to.

High-resolution images

One thing that can break your advertising efforts is a bad-quality image. High quality images are everything and customers today are used to seeing a particular kind of content that instantly appeal to the eyes. No matter how intricately you’ve designed your ad and how big is your display stand, if it does not contain high-resolution images, it won’t be attractive to the customers.

The audience does not like to work to see the ads. The purpose of this stand is to gauge instant customer engagement. Stay away from blurred, over-edited, low-resolution images at all costs. Also, try putting original photos only.

A good-quality image can literally take you places.

Sturdiness

A good quality display stand is always sturdy; sturdy enough to withstand the nudges from the customers or transportation displacements. Since these display stands need to be put together in different places, they must be easy to set up and move.

Apart from being sturdy, it should also have customizable graphics that are easy to swap, exchange, and modify. The easier it is to swap things on the display stand, the longer it can be used and can be updated regularly.

Compatibility

A display stand can work on its own for the brands and the stores, but for it to make a bigger impact on marketing and advertising, it is always better to make them compatible with other modes of display equipment.

For instance, if the display stands are capable of having more audiovisual equipment, better virtual additions, or even fragrance around the same; they stand to be far more effective. Display stands that can be easily customized with varied features including sound and good lighting making them stand out even more.

Portability

If a Display stand is well portable with unrequited flexibility, the options for doing things with it become endless. You can toss them up from one place to another, you can customize them or modify them according to the changes you want. The ease of portability makes movement easy and transportation is no longer a problem.

You can even exhibit the display stands all over the country and even internationally. Even the time is taken to install or dismantle becomes easy if you make the display stand portable and you won’t even need any professional help. Your team can easily do the same without any hassles. If you have an event schedule that includes taking display stands far and budgeting and traveling is a big concern, then portable displays are your best bet.

Think about Colour Theory

Every quality display stand company will pay a lot of attention to color theory while designing any kind of marketing message. Colour is the most dominating key consideration for advertising design. Most brands have their own color palettes. Customers react differently to different colors and that response needs to be catered to before designing.

For instance, yellow is the color that most food chains use. The color is known to initiate hunger and increase appetite; while blue is used for more subtle businesses like pharmacy or wellness brands.

Understand the color scheme you wish to go ahead with keeping in mind the target audience. Especially if you are going ahead with the display stand acrylic kind, the color pops out really well.

Keep updating regularly

Advertising trends change with the speed of light these days. Brands cannot keep pushing the same kind of design or trends for a very long time because customers quickly move on from one idea to another. It is very important to keep refreshing the display stands or at least the design and the idea of them.

Good quality display stands are easy to achieve for your business if you hire a reputed display stand production company in Dubai for the same. Make sure you give them a brief regarding all your requirements and you will get a premium quality, versatile and classic display stand that will last you really long.

These are some of the major factors that make a display stand, stand out.

Conclusion

There are numerous other little things you can consider that will always help you perform better like choosing a perfect location, adjusting the perfect kind of lighting, designing advertising placements, the content of the ads, product placements, giving enough white space, to run videos to get customers to engage better, etc.

Using technology to your advantage does change the way your business interacts with your audience. Whether you run a retail store, small business, or a company; display stands are a game changer.

Now that you’ve thoroughly understood why you need a display stand and how to get a good one, reach out to us for all your display signage needs. We will be more than happy to create and curate the best one for you.