Digital Signage is a relatively new yet highly effective marketing tool as compared to static signs. According to Pickel, “76% of US consumers tend to enter a store for the first time simply because its digital signage appeals to them.”
Major companies like Coca-Cola, Mc Donald, Nutella, Nestle, etc. are already using digital signage to achieve their business goals like increasing brand awareness, sales, footfall, etc.
You might have often noticed display stands that either contain animation, videos, sound, or some sort of text and images that keep changing. These are all examples of digital signage. This includes interactive kiosks, customized ads, touch screen wayfinding guides, entertaining content, games, etc.
But, what’s in it for you? In this blog, we are going to answer this question with 10 reasons to explain the ever-rising need for digital signage. However, before we begin, let’s address 2 important questions:
How does Digital Affect the Business?
Digital technologies have totally transformed the way businesses interact with their audience. The businesses that have embraced the digital route are effectively circulating their message among the audience and jumping ahead of their competitors.
Irrespective of the industry, any business can leverage the benefits of smart signage. Whether you run a company, retail store, educator, or even a hospital, you can install customized digital display stands to communicate with the audience.
Not only this, but businesses have also registered a boost in sales and increased recall and retention rate among several other benefits.
How Helpful is It?
In a mall, there are sign boards all around. They are all visible to the crowd. Now, put yourself in your audience’s shoes for a minute. Now, would you focus on a traditional display stand or a digital screen that’s constantly moving? So, first of all, your sign can stand out in a commercial environment.
That’s only the beginning. With the right strategy, design, and content, you can not only drive conversion and brand awareness but also get a lot of other benefits that we are going to discuss.
Why Do You Need It: The Reasons
You need it for more reasons than one. Here are the top 10 reasons to switch to digital signage:
1. Captures the Attention of Passersby
Unlike boring display stands, digital signage attracts the attention of passersby. It is their curiosity that makes them want to look at it and they end up watching the whole message. With an interesting and creative message, digital signage can convince people to enter a store that they might have ignored. Our digital signage service in the UAE will help you in this regard.
2. Better Brand Engagement
Apart from being an attention grabber, digital signage can also help drive engagement. Creative and interactive ads can actively engage and entertain the audience way better than other marketing channels. An ad by Swarovski where people can play a game on the display stand to collect gems is a prime example of effective brand engagement through a digital display stand.
3. Customers can Help Themselves
Digital signage can also be leveraged to provide information regarding products and where to find them in the store. This, in turn, enhances customer experience as they don’t have to waste time finding an employee for such information.
4. Improved Recall and Retention Rate
If you think a nice display stand ad can increase recall and retention rate among the audience, just imagine what beautifully curated digital signage can do! In a recent study by Screen Influence, it was revealed that “Digital signage has a 47.7% effectiveness on brand awareness.”
Kit Kat put up digital signage encouraging passersby to dance along to the character on the screen. Can you guess its impact on the recall and retention rate of all the people witnessing this?
5. Quick and Easy to Change the Display
You already know the resources and efforts it takes to change display stands throughout a particular region. Now imagine, changing the display of all the display stands at the click of a button! Yes, that is possible through digital display stands. Any change you need will be implemented across all locations so you can launch new products or offers without any hassle.
Moreover, you can also configure your settings to change the display automatically at a specific time.
6. Boost in Impulse Purchases
Digital signage can be very effective in boosting sales and driving impulse purchases. The Social Swipe smartly leveraged a digital display stand that encouraged people to swipe their credit cards to donate money for a good cause. With the right strategy and content, you can convert the crowd into customers. Our digital displays service in Dubai customizes display stands to effectively maximize impulsive buying.
7. Sustainable and Cost Effective
Consider the cost of changing traditional display stands throughout all the targeted locations and the mass of waste it creates. Whereas changing digital signage requires no extra cost and there is no wastage throughout the lifespan of a digital display stand. Besides, they also offer a higher ROI. In short, it is a highly cost-effective and sustainable option.
8. Crucial Analytical Insights
With interactive digital signage, you get the option to record and analyze data like how many individuals interacted, peak timings, the locations with high interactions, etc. Moreover, the signages meant to offer information in stores can also help recognize the products that are searched for the most.
These insights can be very helpful in optimizing future ad campaigns as well as to understand what products are in demand.
9. Internal Communication Made Easy
Gone are the times when companies had to roll out newsletters or send paperwork to employees. Now, businesses can directly interact with employees through digital signage. However, that’s not all.
The businesses can also feature their employee of the month or wish them birthdays through this digital blessing. There’s no need to mention the effect of this appreciation and recognition on the performance of the employees.
10. Easy to Manage for All Businesses
Irrespective of the scale and size of the business, managing digital signage is quite easy. Whether there is a single digital screen or multiple digital display stands, all can be managed from one location. In fact, there are multiple dedicated software that automates the whole process.
Conclusion
Digital signage is crucial for modern business. Being a revolutionary avenue in the marketing industry, it comes with a plethora of benefits for businesses as well as consumers that we discussed in this blog. If you need smart digital signage solutions in the UAE, feel free to reach out to us.